ISSN 0887-6045 (Print)
Publisher: Emerald Group Publishing Limited
Searching for information in marketspace: does the form - product or service - matter? pp. 303-316(14) Authors: Venkatraman, Meera; Dholakia, Ruby Roy
Exploring market orientation in banks: an empirical examination in Saudi Arabia pp. 317-328(12) Author: Bhuian, Shahid N.
Strategic pricing differentiation in services: a re-examination pp. 329-343(15) Authors: Mitra, Kaushik; Capella, Louis M.
Radio advertising information strategy: differences between services and products pp. 344-357(14) Authors: Abernethy, Avery M.; Gray, James I.; Butler, Daniel D.
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