Skip to main content

Consumers' experience of spelt porridge and sea buckthorn juice: The roles of product claims and need for cognition

Buy Article:

$54.08 plus tax (Refund Policy)

Abstract:

Purpose ‐ This paper aims to investigate how differences in message content and in need for cognition influence consumers' sensory evaluation, product attitudes and purchase intentions in terms of spelt porridge and sea buckthorn juice. Design/methodology/approach ‐ Quantitative research methods were used. Four taste experiments were carried out among Finnish female consumers (n=129). Findings ‐ Health-related product information had a positive impact on attitude towards and intention to purchase spelt porridge, and safety-related product information had a positive impact on sensory experience of sea buckthorn juice. In addition, in the examination of the need for cognition effects revealed a tendency indicating that spelt porridge and sea buckthorn juice were experienced more positively among individuals high in need for cognition than among individuals low in need for cognition. Research limitations/implications ‐ The instrument of need for cognition is also applicable to investigating actual behavioural elements such as sensory evaluation. Practical implications ‐ This paper has implications for novel food marketing. Originality/value ‐ The findings advance understanding of the roles of subtle message differences and need for cognition in consumers' food product experiences.

Keywords: Attitudes; Cognition; Need for cognition; Product information; Sea buckthorn juice; Sensory evaluation; Spelt porridge

Document Type: Research Article

DOI: https://doi.org/10.1108/00070701111148397

Publication date: 2011-07-05

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more