The price premium for wine quality signals: does retailers' information provision matter?
Authors: Boatto, Vasco; Defrancesco, Edi; Trestini, Samuele
Source: British Food Journal, Volume 113, Number 5, 2011 , pp. 669-679(11)
Publisher: Emerald Group Publishing Limited
Abstract:Purpose ‐ This research aims to explore whether quality signals, such as grape variety names explicitly used by "quality wines produced in specified regions", affect wine retail prices in different ways in large-scale retail and specialised shops. Design/methodology/approach ‐ Tocai wine, which is produced in Northeastern Italian regions and is involved in a dispute with the Hungarian geographical indication Tokaj, is taken as a case study. A hedonic price model has been estimated based on retail prices observed in local markets. Findings ‐ The research shows that consumers buying at large-scale retailers are willing to pay a higher price premium for quality signals than those buying in specialised shops,
Document Type: Research Article
Publication date: May 17, 2011