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Publisher: Emerald Group Publishing Limited

Volume 113, Number 3, 2011

Muscadines, wineries and value-added products: an exploratory study
pp. 322-337(16)
Author: Alonso, Abel Duarte

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A consumer-oriented segmentation study in the Swiss wine market
pp. 353-373(21)
Authors: Brunner, Thomas A.; Siegrist, Michael

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The moderating role of trust in contractual choice
pp. 374-390(17)
Author: Fernández-Olmos, Marta

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Retailer brand share statistics in four developed economies from 1992 to 2005: Some observations and implications
pp. 391-403(13)
Authors: Chimhundu, Ranga; Hamlin, Robert P.; McNeill, Lisa

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National and regional ethnocentrism: a case study of beer consumers in Poland
pp. 404-418(15)
Authors: Siemieniako, Dariusz; Kubacki, Krzysztof; Glinska, Ewa; Krot, Katarzyna

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Dedicated and generic marketing strategies: The disconnection between geographical indications and consumer behavior in Italy
pp. 419-435(17)
Authors: Adinolfi, Felice; Rosa, Marcello De; Trabalzi, Ferruccio

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