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A case study of the Croatian beer market structure and performances

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Abstract:

This paper considers the structure and performances of the Croatian beer market, as well as consumers' attitudes and preferences. The results emphasise that the domestic brands with their quality and tradition, in spite of the imported beer brands' influence, are the dominant brands on the Croatian beer market.

Keywords: Beer; Brands; Brewing industry; Croatia; Marketing; Surveys

Document Type: Research Article

DOI: https://doi.org/10.1108/00070700310477130

Publication date: 2003-04-01

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