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Dairy Milk in France - A marketing investigation of the situational environment

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This report aims to investigate the internal and external environmental forces for Dairy Milk in France. It seeks to provide the reader with the relevant organisational and industrial information that is required for the development of a SWOT analysis. The analysis of the environment and the consideration of the situational factors, when designing marketing planning, is critical as it would allow Dairy Milk to capitalise on organisational strengths, minimise any weaknesses, exploit market opportunities and avoid, as far as possible, any threats.

Keywords: Cadbury; Dairy Milk; France; International Marketing; Situation Analysis

Document Type: Research Article

DOI: http://dx.doi.org/10.1108/EUM0000000005466

Publication date: May 2, 2001

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