Publisher: Emerald Group Publishing Limited

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Volume 103, Number 2, 2001

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Foreword
pp. i-i(1)

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McDonald's: "think global, act local" ‐ the marketing mix
pp. 97-111(15)
Author: Vignali, Claudio

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Virgin Cola
pp. 131-145(15)
Author: Vignali, Claudio

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Tesco's adaptation to the Irish market
pp. 146-163(18)
Author: Vignali, Claudio

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