Skip to main content

Publisher: Emerald Group Publishing Limited

Volume 103, Number 2, 2001

Foreword
pp. i-i(1)

Favourites:
ADD

McDonald's: "think global, act local" ‐ the marketing mix
pp. 97-111(15)
Author: Vignali, Claudio

Favourites:
ADD
Favourites:
ADD

Virgin Cola
pp. 131-145(15)
Author: Vignali, Claudio

Favourites:
ADD

Tesco's adaptation to the Irish market
pp. 146-163(18)
Author: Vignali, Claudio

Favourites:
ADD

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more