A comparative analysis of wine reviews

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Abstract:

This article focuses on the efforts of wine journalists to disseminate information. A content analysis is undertaken of articles in specialist wine magazines and weekend newspapers. This analysis is in the form of a comparative study based on the wine information for the three southern hemisphere countries of Australia, South Africa and New Zealand. When amount of column space devoted to each is assessed, it is evident that New Zealand, the smallest wine producing country of the three, is more positively favoured receiving a disproportionate amount of attention. However, an analysis of the information disseminated questions the value of the reviews.

Keywords: Australia; Marketing; New Zealand; Publicity; South Africa; Wine and Spirits

Document Type: Research Article

DOI: http://dx.doi.org/10.1108/00070700010336436

Publication date: July 1, 2000

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