Skip to main content

Commerical WWW site appeal: how does it affect online food and drink consumers' purchasing behavior?

Buy Article:

$54.08 plus tax (Refund Policy)

Abstract:

This paper reports the results of a recent online survey of consumer attitudes toward selected US online storefronts marketing barbecue sauce, cheese, olive oil, and potato chips as well as international companies marketing an assortment of specialty food products. It describes the relationship between consumer attitudes toward a commercial WWW site and likelihood of purchase as well as demographic factors which are related to online purchasing behavior of food and drink products.

Keywords: Consumer Attitudes; Consumer Behavior; Food; Internet; Marketing

Document Type: Research Article

DOI: https://doi.org/10.1108/EUM0000000004545

Publication date: 1998-09-01

  • Access Key
  • Free ContentFree content
  • Partial Free ContentPartial Free content
  • New ContentNew content
  • Open Access ContentOpen access content
  • Partial Open Access ContentPartial Open access content
  • Subscribed ContentSubscribed content
  • Partial Subscribed ContentPartial Subscribed content
  • Free Trial ContentFree trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more