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Publisher: Emerald Group Publishing Limited

Volume 100, Number 2, 1998
Special issue: International marketing in the food sector

Introductory cases
pp. 49-57(9)
Authors: Dana, Leo; Vignali, Claudio

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Gruppo Massone - acquisition venture into the UK
pp. 65-75(11)
Authors: Cuomo, Gennaro; Vignali, Maria

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Internet food retailing: the UK in context
pp. 85-95(11)
Author: Rowley, Jennifer

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The case of Simmenthal, Italy
pp. 96-101(6)
Author: Pratesi, Carlo Alberto

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Basket analysis: profiling British customers
pp. 102-109(8)
Authors: Davies, Barry; Worrall, Stephen

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Gaining competitive advantage from packaging and labelling in marketing communications
pp. 110-118(9)
Authors: Nancarrow, Clive; Wright, Len Tiu; Brace, Ian

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Dunkin' Donuts - the birth of a new distribution and franchising concept
pp. 119-124(6)
Authors: Schmidt, Ruth A; Oldfield, Brenda M

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