IngentaConnect The impact of social values on food-related attitudes

Authors: Goldsmith R.E.¹; Frieden J.²; Henderson K.V.³

Source: British Food Journal, Volume 99, Number 9, 1997 , pp. 352-357(6)

Publisher: Emerald Group Publishing Limited

Abstract:

States that social values represent desired end states of being or desirable behaviours such as self-respect, warm relations with others, or excitement. These abstract social cognitions help shape product attitudes and through them guide overt behaviour. Empirical research has supported this theoretical structure of values-attitudes-behaviour, but only for a relatively few high involvement products. A sample of 323 adult women shoppers rated the importance of the nine social values from the list of values; reported their attitudes towards snack foods, convenience foods, and cooking; and described purchase frequencies for a variety of foods. The shoppers’ food attitudes were consistently associated with self-reported food purchases. Moreover, ratings of several values were associated with attitudes towards snack foods and use of convenience foods, suggesting that social values may influence buyer behaviour for low as well as high involvement products.

Keywords: Consumer behaviour; Customer surveys; Value

Language: English

Document Type: Miscellaneous

Affiliations: 1: Professor of Marketing, the College of Business, Florida State University, Tallahassee, Florida, USA 2: Assistant Professor of Marketing, the College of Business, Florida State University, Tallahassee, Florida, USA 3: Doctoral Student, the College of Business, Florida State University, Tallahassee, Florida, USA

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