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Publisher: Emerald Group Publishing Limited

Volume 99, Number 8, 1997

From "niche" to "mainstream" - strategies for marketing organic food in Germany and the UK
pp. 275-282(8)
Authors: Latacz-Lohmann, Uwe; Foster, Carolyn

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Consumer attitudes to nutrition labelling
pp. 283-289(7)
Authors: Shine, Angela; O'Reilly, Seamus; O'Sullivan, Kathleen

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Consumer use of nutrition labels
pp. 290-296(7)
Authors: Shine, Angela; O'Reilly, Seamus; O'Sullivan, Kathleen

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Pan-European branding: CPC International and Knorr
pp. 297-307(11)
Author: McDermott, Michael C.

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