Effective communication about genetic engineering and food
Authors: Frewer, Lynn J; Howard, Chaya; Shepherd, Richard
Source: British Food Journal, Volume 98, Number 45, 1996 , pp. 48-52(5)
Publisher: Emerald Group Publishing Limited
Abstract:Discusses the importance of effective risk-benefit communication about genetic engineering in food production. The consumer, industry and science are all likely to benefit from the creation of an "informed consumer". There is a need to develop strategies to maximize the effectiveness of such communication, in order to reach target audiences. Risk-benefit communication is likely to require a different approach to that which has evolved from the communication of risk information alone. Investigates future research needs and concludes that risk-benefit communication will usefully invoke public debate about future directions for technological evolution and development.
Document Type: Research Article
Publication date: June 1, 1996