Effective communication about genetic engineering and food

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Discusses the importance of effective risk-benefit communication about genetic engineering in food production. The consumer, industry and science are all likely to benefit from the creation of an "informed consumer". There is a need to develop strategies to maximize the effectiveness of such communication, in order to reach target audiences. Risk-benefit communication is likely to require a different approach to that which has evolved from the communication of risk information alone. Investigates future research needs and concludes that risk-benefit communication will usefully invoke public debate about future directions for technological evolution and development.

Keywords: Communications; Effectiveness; Food Industry; Genetic Engineering

Document Type: Research Article

DOI: http://dx.doi.org/10.1108/00070709610119883

Publication date: June 1, 1996

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