Effective communication about genetic engineering and food
Discusses the importance of effective risk-benefit communication about genetic engineering in food production. The consumer, industry and science are all likely to benefit from the creation of an "informed consumer". There is a need to develop strategies to maximize the effectiveness of such communication, in order to reach target audiences. Risk-benefit communication is likely to require a different approach to that which has evolved from the communication of risk information alone. Investigates future research needs and concludes that risk-benefit communication will usefully invoke public debate about future directions for technological evolution and development.