Consumer acceptability of genetically modified foods with special reference to farmed salmon

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This study employs a focus group methodology to examine the factors affecting the acceptability of gene technology in food production, using genetically modified (GM) farmed salmon as a focus for the research. The results identified a small group of "triers" - willing to try any GM food product, and a small group of "refusers" - rejecting the technology and derivative products. For the middle majority of "undecided" consumers, the decision to accept or reject GM food products was based on a number of interrelated factors, associated with the food product and the benefits conferred.

Keywords: Consumer Attitudes; Food Industry; Genetic Modification

Document Type: Research Article


Publication date: June 1, 1996

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