Consumer Preferences for Quality and Freshness Attributes of Eggs
Authors: Ness, Mitchell R; Gerhardy, Hubert
Source: British Food Journal, Volume 96, Number 3, 1994 , pp. 26-34(9)
Publisher: Emerald Group Publishing Limited
Abstract:Illustrates the use of conjoint analysis, a multivariate technique for the analysis of consumer preferences for multiple attribute products with an application to freshness and quality attributes of eggs. Establishes general and specific background issues and explains the technique of conjoint analysis. Discusses aspects of research design. Summarizes the empirical results with emphasis on the interpretation of the model and its use for simulation analyses.
Document Type: Research Article
Publication date: 1994-03-01