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The man from Sydney City

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Abstract:

Purpose ‐ The purpose of this paper is to illustrate the stress and excitement to be gained from making closely negotiated business deals. Design/methodology/approach ‐ The paper take the form of humorous poetry. Findings ‐ That effective and persuasive communication is a vital part of business deals. Research limitations/implications ‐ Findings are limited to a fictional approach only. Implication is a respect for individuals able to communicate persuasively. Originality/value ‐ Adapted from the words and rhythm of "The Man from Snowy River' by Banjo Paterson.

Keywords: Business planning; Communication; General management

Document Type: Research Article

DOI: http://dx.doi.org/10.1108/09513571111144863

Publication date: May 10, 2011

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