Purpose ‐ The paper aims to present a satirical critique of corporate greenspin. Design/methodology/approach ‐ The paper takes the form of a poetic exposition. Findings ‐ The paper illustrates the reconstitution of traditional corporate marketing
and financial agendas into social and environmental responsibility language. Research limitations/implications ‐ The paper raises awareness and points to the challenge of moving corporations beyond lip service to growing community concerns about corporate social and environmental
impact. Originality/value ‐ The paper brings into sharp relief the potential for insincerity in corporates climbing onto the social and environmental bandwagon.