Easter Island ‐ recent findings and a paradox explained

Purpose ‐ The paper presents a parody intended to emphasise the dangers and questionable rationale of a procedure which could allow organisations to claim spurious and misleading reputational benefits. Design/methodology/approach ‐ This is a fictional analogy using a historical episode. Findings ‐ Reflection on an aspect of policy. Research limitations/implications ‐ Stimulates consideration of the policy in question and of the potential for analogy to influence understanding and awareness. Originality/value ‐ An individual perspective on an issue that needs transparency and accountability.