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E-commerce Web site design: strategies and models

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The rapid adoption of the Web as a commercial medium has caused firms to experiment with innovative ways of doing business. Those firms that effectively market themselves on the Web have a distinct advantage. This paper presents two e-commerce Web site design strategies and 12 e-commerce models for gaining that advantage.

Keywords: Business Strategy; Design; E-Commerce; Marketing; Model; World Wide Web

Document Type: Research Article

Publication date: 2001-03-07

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