Skip to main content

E-commerce Web site design: strategies and models

Buy Article:

$36.96 plus tax (Refund Policy)

The rapid adoption of the Web as a commercial medium has caused firms to experiment with innovative ways of doing business. Those firms that effectively market themselves on the Web have a distinct advantage. This paper presents two e-commerce Web site design strategies and 12 e-commerce models for gaining that advantage.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Data/Media
No Metrics

Keywords: Business Strategy; Design; E-Commerce; Marketing; Model; World Wide Web

Document Type: Research Article

Publication date: 2001-03-07

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more