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Internet-based business opportunities: buyers beware of scams

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Abstract:

The online consumer market is growing geometrically. Although online shopping offers convenience and saves time, it has its serious drawbacks as well. The Internet is a fabulous tool for shoppers and investors, as well as a fabulous tool for scam artists. This article gives an overview of some of the deceptive business opportunities in the virtual mall and provides tips for safeguarding against them.

Keywords: Consumer Marketing; Fraud; Internet; Loss Prevention; Online Transaction Processing

Document Type: Research Article

DOI: http://dx.doi.org/10.1108/09685229910292682

Publication date: April 1, 1999

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