Describes a focused survey conducted by KPMG Management Consulting and the Nolan Norton Institute among the Pacific region's senior information managers. The survey aimed to achieve a better understanding of the ways in which organizations in the Pacific region are reacting to the requirements for increased attention to the corporate asset of data. In particular, the activities of organizations in regard to the approach known as "data warehousing" were investigated. The survey yielded results from Australia, New Zealand and Singapore, with respondent companies crossing most industrial classifications. The respondents were primarily mid- to large-sized companies. Presents findings of the survey, revealing the penetration of data warehousing practices in the region. Discusses the expected financial and business returns from data warehousing. Outlines the implications of these practices on the business and of business practices on the success of data warehousing initiatives.