Achieving lasting, profitable growth is often a matter of maintaining "alignment". Companies need to ensure that their strategy, organization, processes, culture and systems remain mutually supportive - i.e. "aligned" - rather than in conflict. Information technology can be a powerful tool for helping complex companies stay aligned. Of particular promise is the relatively new set of technologies known as "knowledge technologies" - networks, groupware like Lotus Notes, WWWebware, etc. - that in combination provide a breadth, depth, and immediacy of communication and knowledge sharing not available in any other single medium. Describes a philosophy and an approach for improving business alignment through knowledge technologies.