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Organisational Transformation and Alignment: Misalignment as an Impediment to Progress in Organisational Development

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The business environment is turbulent, with the degree and frequency of change seemingly increasing but action to anticipate and prepare for turbulence being less evident. Outlines the issues to be understood, responsibilities to be assumed and changes in thinking required to manage turbulence. Uses the Strategic Alignment Model to show how organisations can determine and manage the achievement of alignment goals and extend these goals in response to external turbulence.

Keywords: Corporate Culture; Management; Organizational Change; Strategy; Technological Change

Document Type: Research Article

Publication date: 1994-04-01

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