Revamped induction brings a culture shift at ntl: Program "changes expectations of what modern, interactive and engaging e-learning should be"

Source: Human Resource Management International Digest, Volume 12, Number 7, 2004 , pp. 7-9(3)

Publisher: Emerald Group Publishing Limited

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Abstract:

How does a fast-growing company with a regional structure, resulting from the rapid coming together of between 20 and 30 separate businesses, shift the focus to a national corporate culture that emphasizes common best practice and drives quality through consistent messages? That was the problem facing ntl which, since its entry into the UK telephone and cable television markets in 1993, has grown into the UK's largest cable company, with 13,000 employees.

Keywords: Computer based learning; Induction; ntl; Telecommunications industry; Training techniques

Document Type: Research article

DOI: 10.1108/09670730410563793

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