Market dynamics: three-"S" tourism and the mature single lady

Authors: Caballero, Mariano Chirivella; Hart, Margaret

Source: International Journal of Contemporary Hospitality Management, Volume 8, Number 2, 1996 , pp. 10-13(4)

Publisher: Emerald Group Publishing Limited

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Abstract:

The crisis which the three-"S" resorts face is their manifest incapacity to respond to the new demands placed on them by the market-conscious, experienced, well-travelled tourist of the twenty-first century. An increasing proportion of these "mature tourists" is over 55 years of age and female. The tourist industry must adapt to the different requirements of this population.

Keywords: Age Groups; Older Consumers; Tourism; Travel; Women

Document Type: Research article

DOI: 10.1108/09596119610111668

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