Market dynamics: three-"S" tourism and the mature single lady
Authors: Caballero, Mariano Chirivella; Hart, Margaret
Source: International Journal of Contemporary Hospitality Management, Volume 8, Number 2, 1996 , pp. 10-13(4)
Publisher: Emerald Group Publishing Limited
Abstract:
The crisis which the three-"S" resorts face is their manifest incapacity to respond to the new demands placed on them by the market-conscious, experienced, well-travelled tourist of the twenty-first century. An increasing proportion of these "mature tourists" is over 55 years of age and female. The tourist industry must adapt to the different requirements of this population.Keywords: Age Groups; Older Consumers; Tourism; Travel; Women
Document Type: Research article
DOI: http://dx.doi.org/10.1108/09596119610111668
Publication date: 1996-02-01
- In this: publication
- By this: publisher
- In this Subject: Business
- By this author: Caballero, Mariano Chirivella ; Hart, Margaret

Shopping cart
Receive new issue alert