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Home / International Marketing Review, Volume 18, Number 1

Publisher: Emerald Group Publishing Limited

Volume 18, Number 1, 2001
Special issue: International marketing in the 21st century

The antecedents and consequences of integrated global marketing
pp. 16-29(14)
Authors: Sheth, Jagdish N; Parvatiyar, Atul

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The role of national culture in international marketing research
pp. 30-44(15)
Author: Steenkamp, Jan-Benedict E M

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An integrative framework for cross-cultural consumer behavior
pp. 45-69(25)
Authors: Luna, David; Gupta, Susan Forquer

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The important role of meta-analysis in international research in marketing
pp. 70-79(10)
Authors: Farley, John U; Lehmann, Donald R

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Conducting international marketing research in the twenty-first century
pp. 80-90(11)
Authors: Craig, C Samuel; Douglas, Susan P

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Measurement and tracking of brand equity in the global marketplace - The PepsiCo experience
pp. 91-96(6)
Authors: Kish, Paulette; Riskey, Dwight R; Kerin, Roger A

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