The International Journal of Bank Marketing

Advertising and mutual fund asset flows
pp. 434-451(18)
Authors: Korkeamaki, Timo; Puttonen, Vesa; Smythe, Tom

Learning mechanisms for designing corporate identity in the banking industry
pp. 452-468(17)
Authors: Mitki, Yoram; Herstein, Ram; Jaffe, Eugene D.

Determinants of banks selection in USA, Taiwan and Ghana
pp. 469-489(21)
Authors: Blankson, Charles; Cheng, Julian Ming-Sung; Spears, Nancy

Interaction channel choice in a multichannel environment, an empirical study
pp. 490-506(17)
Authors: Albesa, Jaume Gené