Where next for account aggregation?

Author: Matthews, Mark

Source: The International Journal of Bank Marketing, Volume 24, Number 2, 2006 , pp. 133-138(6)

Publisher: Emerald Group Publishing Limited

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Abstract:

Purpose ? The purpose of this article is to examine the progress of account aggregation, the means by which consumers can view all their online banking accounts on the same PC screen. Design/methodology/approach ? The study looks at the examples of several online banks and their experiences. Findings ? The article finds that account aggregation is very much in its infancy with banks still only on the brink of really exploiting the customer data that account aggregation can provide. It also discovers that, rather than being viewed as a standalone product, it looks as if account aggregation could involve added value services such as enhanced customer security, electronic bill payment and personal cash management services. Originality/value ? This article provides a useful insight into the development of account aggregation.

Keywords: Design and development; Virtual banking

Document Type: Research article

DOI: http://dx.doi.org/10.1108/02652320610649932

Publication date: 2006-01-01