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Publisher: Emerald Group Publishing Limited

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Volume 22, Number 7, 2004

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Managing and implementing simultaneous transaction and relationship marketing
pp. 468-483(16)
Authors: Walsh, Susan; Gilmore, Audrey; Carson, David

From relationships to experiences in retail financial services
pp. 522-539(18)
Authors: O'Loughlin, Deirdre; Szmigin, Isabelle; Turnbull, Peter

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