The International Journal of Bank Marketing logo Emerald Group Publishing Limited logo

Publisher: Emerald Group Publishing Limited

Volume 22, Number 6, 2004
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Employee attitude towards customers and customer care challenges in banks
pp. 390-406(17)
Authors: Babu P George; Purva G Hegde

Internal marketing in UK banks: conceptual legitimacy or window dressing?
pp. 421-452(32)
Authors: Ioanna Papasolomou-Doukakis; Philip J Kitchen

The regulatory challenge to relationship marketing in UK banking
pp. 453-464(12)
Authors: John K Ashton; Andrew Pressey

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