Developing retail credit infrastructure: a network perspective

Authors: Shulver M.; Lewis M.A.

Source: The International Journal of Bank Marketing, Volume 21, Number 4, 2003 , pp. 217-230(14)

Publisher: Emerald Group Publishing Limited

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Abstract:

This paper explores theoretical and practical aspects (i.e. resources allocated, activities undertaken, actors/decisions involved) of corporate "parenting" in the development of a retail lending network. A review of the relevant corporate strategy, supply-chain, networks and services management literature underpins a preliminary content (capability; market orientation) and process (top-down; bottom-up) typology of network parenting. This provides the structure for discussion of findings from extended analysis of a UK retail banking sector case study. Analysis of the case data suggests that a richer conceptualisation of different forms of "network parenting" is needed to provide both practical guidance and support further theoretical developments. A preliminary typology (with contingent management mechanisms) is developed and used to represent the parenting trajectory described in the case study. The paper concludes with a discussion of possible directions for future work.

Keywords: Banking; Financial Services; Network Organization; Retailing; Credit Control; Infrastructure

Document Type: Research article

DOI: http://dx.doi.org/10.1108/02652320310479204

Publication date: 2003-06-11