A culture of creativity: design education and the creative industries

Purpose ‐ The purpose of this paper is to describe the influence of the creative industries on design education in New Zealand. Design/methodology/approach ‐ A range of contemporary literature is presented to help define the term "creative industries", and to locate this new "culture of creativity" within a wider global trend of creative cultural theory. Findings ‐ Cultural policy initiatives from Britain, Canada and New Zealand are reviewed and used to demonstrate how creative industries theory has sought to combine social, cultural and economic development. Research limitations/implications ‐ This paper is primarily concerned with recent changes to design education and the ways in which universities and polytechnics are attempting to meet the challenges of this new holistic approach to creativity and innovation. Practical implications ‐ In the final section the concept of interdisciplinary study of design is explored. This new model is developed through the example of a new interdisciplinary programme structure developed by the Wellington Institute of Technology in New Zealand. Originality/value ‐ In conclusion the concept of a "virtuous cycle" is used to describe the relationship between design education and the creative industries. This paper argues that, if this cycle continues, the creative industries will expand to become the model for a new economy based on social, cultural and economic entrepreneurship and change.