Mind mapping in executive education: applications and outcomes

Authors: Mento, Anthony J; Martinelli, Patrick; Jones, Raymond M

Source: The Journal of Management Development, Volume 18, Number 4, 1999 , pp. 390-416(27)

Publisher: Emerald Group Publishing Limited

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Abstract:

Developed by Tony Buzan in 1970, mind mapping is a revolutionary system for capturing ideas and insights horizontally on a sheet of paper. This paper illustrates the technique of mind mapping, and highlights its specific applications in a variety of contexts based on our work in executive education and in management development consulting. Positive outcomes of the approach are described as well as reactions of executive students to mind mapping. We conclude with a rationale of why we believe mind mapping works with executives.

Keywords: Executives; Management Education; Outcomes

Document Type: Research article

DOI: 10.1108/02621719910265577

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