Coaching can be storyselling: creating change through crises of confidence

Authors: Lapp, Cheryl A.; Carr, Adrian N.

Source: Journal of Organizational Change Management, Volume 21, Number 5, 2008 , pp. 532-559(28)

Publisher: Emerald Group Publishing Limited

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Abstract:

Purpose - To show the reader that storytelling can be seen as a form of seduction based on emotional response and thereby preventing a change process within the organisation. Design/methodology/approach - Case study in relation to a psychoanalytic approach to text as a place for emotional control. Findings - Storytelling without psychodynamic analysis becomes easily storyselling. Research limitations/implications - Text is seen as carrier of emotions that can be corrected through psychodynamics which implies that there remains hope for enlightment by the text. Practical implications - Every form of storytelling is a form of addressing an audience that needs to be made aware of the psychodynamics of the text as part of the author. Originality/value - The worst stories that are sold are those we sell best to ourselves.

Keywords: Narratives; Organizational change; Social dynamics; Storytelling

Document Type: Research article

DOI: 10.1108/09534810810903207

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