Authors: Lapp, Cheryl A.; Carr, Adrian N.

Source: Journal of Organizational Change Management, Volume 21, Number 5, 2008 , pp. 532-559(28)

Publisher: Emerald Group Publishing Limited

Abstract:

<B>Purpose</B> - To show the reader that storytelling can be seen as a form of seduction based on emotional response and thereby preventing a change process within the organisation. <B>Design/methodology/approach</B> - Case study in relation to a psychoanalytic approach to text as a place for emotional control. <B>Findings</B> - Storytelling without psychodynamic analysis becomes easily storyselling. <B>Research limitations/implications</B> - Text is seen as carrier of emotions that can be corrected through psychodynamics which implies that there remains hope for enlightment by the text. <B>Practical implications</B> - Every form of storytelling is a form of addressing an audience that needs to be made aware of the psychodynamics of the text as part of the author. <B>Originality/value</B> - The worst stories that are sold are those we sell best to ourselves.

Keywords: Narratives; Organizational change; Social dynamics; Storytelling

Document Type: Research article

DOI: http://dx.doi.org/10.1108/09534810810903207

Publication date: 2008-08-29

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