Marketing Intelligence & Planning

Customer-salespeople relationship
pp. 586-604(19)
Authors: Amyx, Douglas; Bhuian, Shahid N.; Shows, G. David

Capturing qualitatively different healthfulness images of food products
pp. 605-622(18)
Authors: Puska, Petteri; Luomala, Harri T.

Using values to segment virtual consumers on social networking sites
pp. 623-645(23)
Author: Madi, Aziz

How HR flexibility contributes to customer value co-creation behavior
pp. 646-670(25)
Author: Luu Trong Tuan School of Government, University of Economics (UEH), Ho Chi Minh City, Vietnam

Capacity building for sustained competitive advantage: a conceptual framework
pp. 671-691(21)
Author: Shams, S. M. Riad

eWOM, eReferral and gender in the virtual community
pp. 692-710(19)
Authors: Abubakar, Abubakar Mohammed; Ilkan, Mustafa; Sahin, Pinar

The concept of online corporate brand experience: an empirical assessment
pp. 711-730(20)
Authors: Khan, Imran; Zillur Rahman Department of Management Studies,Indian Institute of Technology Roorkee, Roorkee, India; Fatma, Mobin