Marketing Intelligence & Planning

Consumers ' beliefs about firm’s CSR initiatives and their purchase behaviour
pp. 2-18(17)
Authors: Afra Abdeen AUT Business School, Auckland University of Technology,Auckland,New Zealand; Edwin Rajah AUT Business School, Auckland University of Technology,Auckland,New Zealand; Sanjaya S Gaur AUT Business School, Auckland University of Technology,Auckland,New Zealand

Exploring the integration of social media within integrated marketing communication frameworks
pp. 19-40(22)
Authors: Michael John Valos Department of Marketing,Deakin University,Burwood,Australia; Fatemeh Haji Habibi Department of Marketing,Deakin University,Burwood,Australia; Riza Casidy Department of Marketing,Deakin University,Burwood,Australia; Carl Barrie Driesener Department of Marketing, University of South Australia,Adelaide,Australia; Vanya Louise Maplestone Department of Marketing,Deakin University,Burwood,Australia

What can social marketing learn from Dirichlet theory patterns in a physical activity context?
pp. 41-60(20)
Authors: Australia, Naomi Gruneklee Griffith University Brisbane; Rundle-Thiele, Sharyn; Kubacki, Krzysztof

God blesses those who wear Prada
pp. 61-79(19)
Authors: Denni Arli Department of Marketing,Griffith University,Brisbane,Australia; Helene Cherrier School of Economics, Finance and Marketing,RMIT University,Melbourne,Australia; Fandy Tjiptono Department of Marketing,Monash University Malaysia,Subang Jaya,Malaysia

Perspectives on social impact measurement and non-profit organisations
pp. 80-98(19)
Authors: Michael Jay Polonsky School of Management and Marketing,Deakin University,Melbourne,Australia; Stacy Landreth Grau Neeley School of Business,Texas Christian University,Fort Worth,Texas,USA; Sharyn McDonald School of Communication and Creative Arts,Deakin University,Burwood,Australia

How well do AACSB, AMBA and EQUIS manage their brands?
pp. 99-116(18)
Authors: Morgan P Miles Management, Marketing, and InformationSystems,University of Tennessee at Martin,Martin,Tennessee,USA; Martin Grimmer Tasmanian School of Business and Economics,University of Tasmania,Hobart,Australia; Geralyn McClure Franklin College of Business and Economics,United Arab Emirates University,Al-Ain ,United Arab Emirates

Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing
pp. 117-136(20)
Authors: Roy, Rajat; Rabbanee, Fazlul K.; Sharma, Piyush

State of green marketing research over 25 years (1990-2014)
pp. 137-158(22)
Author: Prashant Kumar T. A. Pai Management Institute ,Manipal,India