Skip to main content
Home / Marketing Intelligence & Planning, Volume 32, Number 6

Publisher: Emerald Group Publishing Limited

Volume 32, Number 6, 2014

Unwrapping senior consumers' packaging experiences
pp. 666-686(21)
Author: Sudbury-Riley, Lynn

Favourites:
ADD

The development of brand attitudes among young consumers
pp. 687-705(19)
Authors: Pagla, Maria; Brennan, Ross

Favourites:
ADD

Consumers' willingness to pay for ethical attributes
pp. 706-721(16)
Author: Mai, Li-Wei

Favourites:
ADD

Consumer confusion proneness: insights from a developing economy
pp. 722-734(13)
Authors: Tjiptono, Fandy; Arli, Denni; Bucic, Tania

Favourites:
ADD

Share Content

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content