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Publisher: Emerald Group Publishing Limited

Volume 30, Number 6, 2012

Segmenting multicultural mall visitors: the Israeli case
pp. 608-624(17)
Authors: Gilboa, Shaked; Vilnai-Yavetz, Iris

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e-Marketing Ireland: cashing in on green dots
pp. 625-633(9)
Authors: Halvorson, Wade; Bal, Anjali; Pitt, Leyland; Parent, Michael

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Marketing a memory of the world: Magna Carta and the experiential servicescape
pp. 653-665(13)
Authors: Ardley, Barry; Taylor, Nick; McLintock, Emily; Martin, Frankii; Leonard, Gavin

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