Marketing Intelligence & Planning

Judging marketing mix effectiveness
pp. 494-514(21)
Authors: Brooks, Neil; Simkin, Lyndon

Marketing planning and digital customer loyalty data in small business
pp. 515-534(20)
Authors: Donnelly, Christina; Simmons, Geoff; Armstrong, Gillian; Fearne, Andrew

Segmenting blood donors in developing countries
pp. 535-552(18)
Authors: Zhou, Yanfeng; Poon, Patrick; Yu, Chunling

The purchasing impact of fan identification and sports sponsorship
pp. 553-566(14)
Authors: Wang, Michael Chih-Hung; Jain, Megha; Cheng, Julian Ming-Sung; Aung, George Kyaw-Myo

Antecedents of trust in asymmetrical business relationships: Differing perceptions between food producers and retailers
pp. 567-587(21)
Authors: Viitaharju, Leena; Lähdesmäki, Merja

Managing trust in direct selling relationships
pp. 588-603(16)
Authors: Poon, Patrick; Albaum, Gerald; Chan, Peter Shiu-Fai