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Publisher: Emerald Group Publishing Limited

Volume 30, Number 5, 2012

Judging marketing mix effectiveness
pp. 494-514(21)
Authors: Brooks, Neil; Simkin, Lyndon

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Marketing planning and digital customer loyalty data in small business
pp. 515-534(20)
Authors: Donnelly, Christina; Simmons, Geoff; Armstrong, Gillian; Fearne, Andrew

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Segmenting blood donors in developing countries
pp. 535-552(18)
Authors: Zhou, Yanfeng; Poon, Patrick; Yu, Chunling

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The purchasing impact of fan identification and sports sponsorship
pp. 553-566(14)
Authors: Wang, Michael Chih-Hung; Jain, Megha; Cheng, Julian Ming-Sung; Aung, George Kyaw-Myo

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Managing trust in direct selling relationships
pp. 588-603(16)
Authors: Poon, Patrick; Albaum, Gerald; Chan, Peter Shiu-Fai

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