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Publisher: Emerald Group Publishing Limited

Volume 30, Number 4, 2012

A comparison of humor styles in US and Mexican television commercials
pp. 384-401(18)
Authors: Cruthirds, Kevin W.; Wang, Valerie L.; Wang, Yong J.; Wei, Jie

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Innovative mobile marketing via smartphones: Are consumers ready?
pp. 418-443(26)
Authors: Persaud, Ajax; Azhar, Irfan

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Mobile banking adoption of the youth market: Perceptions and intentions
pp. 444-459(16)
Authors: Akturan, Ulun; Tezcan, Nuray

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Service quality in the language training market in China
pp. 477-491(15)
Authors: Walley, Keith; Custance, Paul; Zhang, Ruxin

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