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Publisher: Emerald Group Publishing Limited

Volume 30, Number 1, 2012

Coming of age: A 21 year analysis of Marketing Intelligence & Planning from 1990 to 2010
pp. 4-17(14)
Authors: Wiid, Ria; Preez, Rose du; Wallström, Åsa

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Crisis brand management in emerging markets: Insight from the Chinese infant milk powder scandal
pp. 18-32(15)
Authors: Custance, Paul; Walley, Keith; Jiang, Dongni

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Positive and negative cross-channel shopping behaviour
pp. 83-104(22)
Author: Piercy, Niall

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