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Publisher: Emerald Group Publishing Limited

Volume 29, Number 7, 2011

An expanded model of marketing performance
pp. 643-661(19)
Author: Gama, António Pimenta da

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Segmenting technology markets: applying the nested approach
pp. 672-686(15)
Author: Weinstein, Art

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The application of marketing principles to a social marketing campaign
pp. 697-706(10)
Authors: Henley, Nadine; Raffin, Sandrine; Caemmerer, Barbara

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