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Home / Marketing Intelligence & Planning, Volume 29, Number 6

Publisher: Emerald Group Publishing Limited

Volume 29, Number 6, 2011

Segmenting the energy market: problems and successes
pp. 580-592(13)
Authors: Simkin, Lyndon; Dibb, Sally

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The "bold and the beautiful" of the UAE retail environment
pp. 593-601(9)
Authors: Madichie, Nnamdi O.; Blythe, Jim

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Pegasus Town: innovative marketing of a new property venture
pp. 602-610(9)
Author: Briggs, Maxwell

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An international branding strategy based on a case study of a Taiwanese firm
pp. 611-623(13)
Authors: Huang, Hsiu Ying; Hsieh, Ming Huei

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