Publisher: Emerald Group Publishing Limited

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Volume 29, Number 5, 2011

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Using service convenience to reduce perceived cost
pp. 473-487(15)
Author: Thuy, Pham Ngoc

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Conceptualising electronic word of mouth activity: An input-process-output perspective
pp. 488-516(29)
Authors: Chan, Yolanda Y.Y.; Ngai, E.W.T.

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Development of a business-to-business critical success factors (B2B CSFs) framework for Chinese SMEs
pp. 517-533(17)
Authors: Chong, Woon Kian; Shafaghi, Mathew; Tan, Boon Leing

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What motivates consumers to teleshopping?: The impact of TV personality and audience interaction
pp. 534-555(22)
Authors: Currás-Pérez, Rafael; Ruiz-Mafé, Carla; Sanz-Blas, Silvia

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