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Publisher: Emerald Group Publishing Limited

Volume 29, Number 4, 2011

Understanding brand identity confusion
pp. 340-352(13)
Author: Srivastava, R.K.

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Brand names and global positioning
pp. 353-365(13)
Authors: Ranchhod, Ashok; Gurau, Calin; Marandi, Ebi

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Cross-cultural challenges in product placement
pp. 366-384(19)
Authors: Lee, Taejun (David); Sung, Yongjun; Gregorio, Federico de

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Branding and product evaluation across Chinese regions
pp. 385-402(18)
Authors: Tam, Charles; Elliott, Greg

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Brand equity in higher education
pp. 403-420(18)
Authors: Mourad, Maha; Ennew, Christine; Kortam, Wael

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Segmenting the online consumer market
pp. 421-435(15)
Authors: Aljukhadar, Muhammad; Senecal, Sylvain

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The key role of opportunism in business relationships
pp. 436-449(14)
Authors: Mysen, Tore; Svensson, Göran; Payan, Janice M.

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