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Publisher: Emerald Group Publishing Limited

Volume 29, Number 3, 2011

Brand loyalty in emerging markets
pp. 222-232(11)
Authors: Nguyen, Tho D.; Barrett, Nigel J.; Miller, Kenneth E.

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Sourcing or selling: the Value Flame at the Base of the Pyramid
pp. 233-246(14)
Authors: Jr, Robert L. Williams; Omar, Maktoba; Ensor, John

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Branding at the base of pyramid: a Zimbabwean perspective
pp. 247-263(17)
Authors: Chikweche, Tendai; Fletcher, Richard

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Brands and service-quality perception
pp. 264-283(20)
Authors: Hinson, Robert; Owusu-Frimpong, N.; Dasah, Julius

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Re-branding Africa
pp. 284-304(21)
Authors: Osei, Collins; Gbadamosi, Ayantunji

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The brand-wagon: emerging art markets and the Venice Biennale
pp. 319-336(18)
Authors: Rodner, Victoria L.; Omar, Maktoba; Thomson, Elaine

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