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Publisher: Emerald Group Publishing Limited

Volume 29, Number 2, 2011

Exploring the auditory dimension of corporate identity management
pp. 92-107(16)
Authors: Bartholmé, Roland H.; Melewar, T.C.

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The value of historical nostalgia for marketing management
pp. 108-122(15)
Authors: Marchegiani, Christopher; Phau, Ian

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Causes and outcomes of satisfaction in business relationships
pp. 123-140(18)
Authors: Mysen, Tore; Svensson, Göran; Payan, Janice M.

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Understanding the effects of market orientation and e-marketing on service performance
pp. 141-155(15)
Authors: Tsiotsou, Rodoula H.; Vlachopoulou, Maria

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Consequences of corporate environmental marketing strategies in New Zealand organisations
pp. 156-177(22)
Authors: LeCren, Nicolette; Ozanne, Lucie K.

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Industrial sales lead conversion modeling
pp. 178-194(17)
Author: Monat, Jamie P.

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Expansion strategies for online brands going offline
pp. 195-213(19)
Authors: Bravo, Rafael; Iversen, Nina M.; Pina, José M.

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