Marketing Intelligence & Planning

Competitive intelligence in service marketing: A new approach with practical application
pp. 551-570(20)
Authors: Johns, Pamela; Doren, Doris C. Van

Improving competitive analysis with temporal text visualization
pp. 571-581(11)
Author: Magnusson, Camilla

Implementing relationship marketing: supermarkets' perspectives
pp. 582-599(18)
Authors: Whyatt, Georgina; Koschek, Ralph

The effect of customer orientation on frontline employees job outcomes in a new public management context
pp. 600-624(25)
Authors: Rod, Michel; Ashill, Nicholas J.

The Nigerian movie industry "Nollywood" ‐ a nearly perfect marketing case study
pp. 625-649(25)
Author: Madichie, Nnamdi O.

Visibility and involvement in effective arts marketing
pp. 650-668(19)
Author: Lange, Candy

Marketing's "Oscars": a citation analysis of award-winning articles
pp. 669-684(16)
Authors: Hubbard, Raymond; Norman, Andrew T.; Parsa, Rahul A.